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| Criterion | ![]() Product Discovery Test Card | ![]() Business Strategy Balanced Scorecard | ![]() Product Strategy Counter Metrics |
|---|---|---|---|
Purposedifferent | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. |
Complexitydifferent | Low | High | Low |
Timedifferent | 20-35 min | Halber Tag bis mehrere Wochen | 30-60 min |
Participantsdifferent | 1-5 | 4-12 | 2-6 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Test Card with a pre-set threshold | Balanced Scorecard, Strategic Measures, Initiative Map | Counter Metric List, Guardrail Definitions |
Tagsno overlap | ExperimentsValidationDiscoveryHypothesis | StrategyMetricsExecution | MetricsMeasurementStrategyExperiments |
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