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| Criterion |  Business Strategy SWOT Analysis |  Product Strategy OKRs |  Business Strategy GAP Analysis |
|---|---|---|---|
Purposedifferent | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 30-60 min | 1-2 h Setup | 1-3 h |
Participantsdifferent | 3-12 | 2-20 | 2-8 |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | SWOT matrix, Strategic options, Action list | OKR set, Measurement plan, Review cadence | Gap Matrix, Action Plan, Risk Notes |
Tagsno overlap | StrategyAnalysisMarketPositioning | GoalsAlignmentOutcomesMeasurement | StrategyAnalysisPlanning |
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