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| Criterion |  Business Strategy SWOT Analysis |  Product Strategy OKRs |
|---|---|---|
Purposedifferent | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. |
Complexitydifferent | Low | Medium |
Timedifferent | 30-60 min | 1-2 h Setup |
Participantsdifferent | 3-12 | 2-20 |
Formatdifferent | Workshop | Workshop + async |
Outputdifferent | SWOT matrix, Strategic options, Action list | OKR set, Measurement plan, Review cadence |
Tagsno overlap | StrategyAnalysisMarketPositioning | GoalsAlignmentOutcomesMeasurement |
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