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| Criterion |  Business Strategy SWOT Analysis |  Product Strategy Impact Mapping |  Product Strategy OKRs |
|---|---|---|---|
Purposedifferent | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 30-60 min | 45-90 min | 1-2 h Setup |
Participantsdifferent | 3-12 | 3-8 | 2-20 |
Formatdifferent | Workshop | Workshop | Workshop + async |
Outputdifferent | SWOT matrix, Strategic options, Action list | Impact Map, Outcome Hypotheses, Delivery Options | OKR set, Measurement plan, Review cadence |
Tagsno overlap | StrategyAnalysisMarketPositioning | OutcomesStrategyBehaviorPlanning | GoalsAlignmentOutcomesMeasurement |
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