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Criterion
Paper illustration of a SWOT matrix with four separated quadrants and marked strategic options.
Business Strategy
SWOT Analysis
Paper illustration for Contradiction Analysis.
Innovation
Contradiction Analysis
Paper illustration of a six-field PESTLE grid
Business Strategy
PESTLE Analysis
Purposedifferent
SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them.When a system should improve while another measure suffers as a result, the method makes the underlying conflict precisely formulable. It separates the desired effect from its side effect. This makes solutions possible that address the contradiction deliberately instead of half-heartedly.PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends.
Complexitydifferent
LowMediumMedium
Timedifferent
30-60 min60-120 min1-3 h
Participantsdifferent
3-122-82-10
Formatdifferent
WorkshopWorkshopWorkshop + async
Outputdifferent
SWOT matrix, Strategic options, Action listContradiction Statement, Abstraction Notes, Solution Principles, Concept IdeasPESTLE Map, External Risks, Strategic Questions
Tagsno overlap
StrategyAnalysisMarketPositioning
ContradictionsInnovationProblem solving
StrategyMarketAnalysis
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a Strategy Canvas with several value curves
Business Strategy
Blue Ocean Strategy Canvas
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of a Business Model Canvas with nine connected compartments, a few notes and symbols for customers, delivery and economic relationships.
Business Strategy
Business Model Canvas