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| Criterion |  Business Strategy SWOT Analysis |  Innovation Contradiction Analysis |
|---|---|---|
Purposedifferent | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | When a system should improve while another measure suffers as a result, the method makes the underlying conflict precisely formulable. It separates the desired effect from its side effect. This makes solutions possible that address the contradiction deliberately instead of half-heartedly. |
Complexitydifferent | Low | Medium |
Timedifferent | 30-60 min | 60-120 min |
Participantsdifferent | 3-12 | 2-8 |
Formatsame | Workshop | Workshop |
Outputdifferent | SWOT matrix, Strategic options, Action list | Contradiction Statement, Abstraction Notes, Solution Principles, Concept Ideas |
Tagsno overlap | StrategyAnalysisMarketPositioning | ContradictionsInnovationProblem solving |
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