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| Criterion |  Business Strategy SWOT Analysis |  UX Research Card Sorting |  UX Research Tree Testing |
|---|---|---|---|
Purposedifferent | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. |
Complexitydifferent | Low | Low | Medium |
Timedifferent | 30-60 min | 20-45 min | 1-2 Tage |
Participantsdifferent | 3-12 | Based on research question | Based on research question |
Formatdifferent | Workshop | Workshop + async | Async |
Outputdifferent | SWOT matrix, Strategic options, Action list | Content groups, Label set, IA hypotheses | Findability Metrics, Path Analysis, Revised IA |
Tagsno overlap | StrategyAnalysisMarketPositioning | Information architectureNavigationStructure | Information architectureNavigationFindability |
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