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| Criterion |  Business Strategy SWOT Analysis |  UX Research Card Sorting |
|---|---|---|
Purposedifferent | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. |
Complexitysame | Low | Low |
Timedifferent | 30-60 min | 20-45 min |
Participantsdifferent | 3-12 | Based on research question |
Formatdifferent | Workshop | Workshop + async |
Outputdifferent | SWOT matrix, Strategic options, Action list | Content groups, Label set, IA hypotheses |
Tagsno overlap | StrategyAnalysisMarketPositioning | Information architectureNavigationStructure |
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