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| Criterion |  Business Strategy SWOT Analysis |  Business Strategy Business Model Canvas |  Product Strategy KPI Tree |
|---|---|---|---|
Purposedifferent | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 30-60 min | 1-2 h | 90-180 min initial, dann laufend |
Participantsdifferent | 3-12 | 2-8 | 3-8 |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | SWOT matrix, Strategic options, Action list | Business Model Canvas, Assumption List, Business Hypotheses | KPI Tree, Owner List |
Tags1 shared | StrategyAnalysisMarketPositioning | Business modelStrategyValueInnovation | MetricsStrategyAlignmentMeasurement |
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