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Criterion
Paper illustration of a SWOT matrix with four separated quadrants and marked strategic options.
Business Strategy
SWOT Analysis
Paper scorecard with four perspectives, connected objective cards and columns for measures, targets and initiatives.
Business Strategy
Balanced Scorecard
Paper illustration of a six-field PESTLE grid
Business Strategy
PESTLE Analysis
Purposedifferent
SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them.Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures.PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends.
Complexitydifferent
LowHighMedium
Timedifferent
30-60 minHalber Tag bis mehrere Wochen1-3 h
Participantsdifferent
3-124-122-10
Formatdifferent
WorkshopWorkshop + asyncWorkshop + async
Outputdifferent
SWOT matrix, Strategic options, Action listBalanced Scorecard, Strategic Measures, Initiative MapPESTLE Map, External Risks, Strategic Questions
Tags1 shared
StrategyAnalysisMarketPositioning
StrategyMetricsExecution
StrategyMarketAnalysis
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of a Strategy Canvas with several value curves
Business Strategy
Blue Ocean Strategy Canvas
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis