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| Criterion |  UX Research Surveys |  UX Research Tree Testing |  Product Discovery Opportunity Scoring |
|---|---|---|---|
Purposedifferent | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 3-14 Tage | 1-2 Tage | 60-120 min |
Participantsdifferent | 50+ | Based on research question | 3-6 |
Formatdifferent | Async | Async | Workshop + async |
Outputdifferent | Survey Results, Charts, Segment Insights | Findability Metrics, Path Analysis, Revised IA | Opportunity Score Table, Top Outcomes |
Tagsno overlap | QuantitativeResearchValidation | Information architectureNavigationFindability | PrioritizationDiscoveryOutcomesNeeds |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
