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| Criterion |  UX Research Surveys |  Facilitation Storytelling |
|---|---|---|
Purposedifferent | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily. |
Complexitysame | Medium | Medium |
Timedifferent | 3-14 Tage | 45-120 min |
Participantsdifferent | 50+ | 1-6 |
Formatdifferent | Async | Workshop + async |
Outputdifferent | Survey Results, Charts, Segment Insights | Narrative Outline, Key Message, Story Arc |
Tagsno overlap | QuantitativeResearchValidation | CommunicationNarrativeStakeholdersFacilitation |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
