View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  UX Research Surveys |  Product Discovery Outcome-Driven Innovation |  Decision Making Decision Matrix |
|---|---|---|---|
Purposedifferent | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. |
Complexitydifferent | Medium | High | Medium |
Timedifferent | 3-14 Tage | Mehrere Wochen | 45-90 min |
Participantsdifferent | 50+ | 2-6 researchers plus sample | 2-8 |
Formatdifferent | Async | Workshop + async | Workshop + async |
Outputdifferent | Survey Results, Charts, Segment Insights | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Decision Matrix, Scoring Rationale, Selected Option |
Tagsno overlap | QuantitativeResearchValidation | OutcomesInnovationResearchQuantitative | DecisionCriteriaScoringTradeoffs |
Often compared together
Methods with strong topical overlap with the current selection, not yet in the comparison.
