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Criterion
Surveys method illustration showing its working structure
UX Research
Surveys
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Purposedifferent
When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal.When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.
Complexitydifferent
MediumMediumLow
Timedifferent
3-14 Tage90-180 min initial, dann laufend30-60 min
Participantsdifferent
50+3-82-6
Formatdifferent
AsyncWorkshop + asyncWorkshop + async
Outputdifferent
Survey Results, Charts, Segment InsightsKPI Tree, Owner ListCounter Metric List, Guardrail Definitions
Tagsno overlap
QuantitativeResearchValidation
MetricsStrategyAlignmentMeasurement
MetricsMeasurementStrategyExperiments
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Goal Question Metric with its method-specific working model.
Engineering
Goal Question Metric
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping