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Criterion
Surveys method illustration showing its working structure
UX Research
Surveys
Paper illustration showing three sorted card stacks and an open question about a possible group.
UX Research
Card Sorting
Paper illustration of Five-Minute VC Check with its method-specific working model.
Business Strategy
5-Minuten VC-Check
Purposedifferent
When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal.When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations.The 5-Minute VC Check clarifies opportunities and strategic options at the earliest idea stage. It compares problem quality, customer willingness to pay, alternatives, differentiation, and market potential, and captures the result as a VC-check note, go/sharpen/park decision, and risk list.
Complexitydifferent
MediumLowLow
Timedifferent
3-14 Tage20-45 min5-15 min
Participantsdifferent
50+Based on research question1-5
Formatdifferent
AsyncWorkshop + asyncWorkshop + async
Outputdifferent
Survey Results, Charts, Segment InsightsContent groups, Label set, IA hypothesesVC-check note, Go/sharpen/park decision, Risk and assumption list, Next validation step
Tagsno overlap
QuantitativeResearchValidation
Information architectureNavigationStructure
StartupValidationCompetition
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

First-click Testing method illustration showing its working structure
UX Research
First-click Testing
Paper illustration of Lean Startup with its method-specific working model.
Innovation
Lean Startup
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration of a branching category tree with a highlighted search path and possible dead ends.
UX Research
Tree Testing