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| Criterion |  Business Strategy Strategy Map |  Product Strategy Impact Mapping |
|---|---|---|
Purposedifferent | A Strategy Map translates strategy into a few connected objectives across perspectives such as finance, customers, processes, and learning. This makes visible which capabilities and activities are meant to drive which results. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. |
Complexitysame | Medium | Medium |
Timedifferent | 2-4 h workshop plus review | 45-90 min |
Participantsdifferent | 4-10 | 3-8 |
Formatsame | Workshop | Workshop |
Outputdifferent | Strategy Map, Objective Set, Cause-Effect Hypotheses | Impact Map, Outcome Hypotheses, Delivery Options |
Tagsno overlap | AlignmentExecutionGoalsCausality | OutcomesStrategyBehaviorPlanning |
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