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| Criterion |  Business Strategy Strategy Map |  Innovation Brainstorming |
|---|---|---|
Purposedifferent | A Strategy Map translates strategy into a few connected objectives across perspectives such as finance, customers, processes, and learning. This makes visible which capabilities and activities are meant to drive which results. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitydifferent | Medium | Low |
Timedifferent | 2-4 h workshop plus review | 30-60 min |
Participantsdifferent | 4-10 | 4-12 |
Formatsame | Workshop | Workshop |
Outputdifferent | Strategy Map, Objective Set, Cause-Effect Hypotheses | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | AlignmentExecutionGoalsCausality | BrainstormingIdeationCreativityWorkshopDivergence |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
