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| Criterion |  Facilitation Storytelling |  Product Discovery Outcome-Driven Innovation |
|---|---|---|
Purposedifferent | When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. |
Complexitydifferent | Medium | High |
Timedifferent | 45-120 min | Mehrere Wochen |
Participantsdifferent | 1-6 | 2-6 researchers plus sample |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Narrative Outline, Key Message, Story Arc | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses |
Tagsno overlap | CommunicationNarrativeStakeholdersFacilitation | OutcomesInnovationResearchQuantitative |
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