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Criterion
Six paper cards show a person moving from a problem through a service flow to a completed outcome.
UX Design
Storyboarding
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Paper illustration of a six-field PESTLE grid
Business Strategy
PESTLE Analysis
Purposedifferent
When a usage scenario needs to become understandable early, it condenses situations, context, and flow into a legible sequence. It helps check concept ideas before anything gets built.GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing.PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends.
Complexitysame
MediumMediumMedium
Timedifferent
30-90 min1-3 h1-3 h
Participantsdifferent
1-82-82-10
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Storyboard, Concept Narrative, Testable AssumptionsGap Matrix, Action Plan, Risk NotesPESTLE Map, External Risks, Strategic Questions
Tagsno overlap
VisualizationConceptsSequencePrototype
StrategyAnalysisPlanning
StrategyMarketAnalysis
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a SWOT matrix with four separated quadrants and marked strategic options.
Business Strategy
SWOT Analysis
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of Porter’s five competitive forces
Business Strategy
Porter Five Forces