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| Criterion |  Innovation Starbursting |  Growth A/B Testing |
|---|---|---|
Purposedifferent | Helps clarify ideas, open questions, and testable next steps in concrete terms. It opens the thinking space, collects ideas, and leads to testable options. The result is captured as a star-shaped question map, question list, and assumption list. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | High |
Timedifferent | 30-60 min | 1-4 Wochen |
Participantsdifferent | 3-10 | 1-6 |
Formatdifferent | Workshop + async | Async |
Outputdifferent | Star-Shaped Question Map, Question List, Assumption List | Experiment results, Decision log, Learning summary |
Tagsno overlap | BrainstormingIdeationWorkshopDiscovery | ExperimentsGrowthAnalyticsValidation |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
