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Criterion
Paper illustration for Solution Interview
Product Discovery
Solution Interview
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Purposedifferent
When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.
Complexitydifferent
MediumHighLow
Timedifferent
30-60 min je Interview1-4 Wochen45-90 min
Participantsdifferent
5-10 Interviews1-62-8
Formatdifferent
Workshop + asyncAsyncWorkshop + async
Outputdifferent
Solution Feedback, Objection List, Validation NotesExperiment results, Decision log, Learning summaryAnsoff Matrix, Growth Options, Risk Notes
Tagsno overlap
ValidationInterviewsPrototype
ExperimentsGrowthAnalyticsValidation
GrowthStrategyMarketPortfolio
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint