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Criterion
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
A paper-based illustration representing Wardley Mapping with its core stages and visible working result.
Systems Thinking
Wardley Mapping
Purposedifferent
When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.Wardley Mapping makes visible where an offering stands today and where it can evolve. The method connects user need, value chain, and evolution stages into a strategic basis for platform, build, or buy decisions.
Complexitydifferent
LowMedium
Timedifferent
1-5 Tage1-3 h
Participantsdifferent
Nutzertraffic2-10
Formatdifferent
AsyncWorkshop + async
Outputdifferent
Interest Metrics, Conversion Signal, Learning NoteWardley Map, Strategic Options, Evolution Notes
Tagsno overlap
ValidationExperimentsDemandGrowth
StrategySystems thinkingDynamics
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping