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| Criterion |  Product Discovery Smoke Test |  Innovation SCAMPER |  Innovation Brainstorming |
|---|---|---|---|
Purposedifferent | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitysame | Low | Low | Low |
Timedifferent | 1-5 Tage | 30-60 min | 30-60 min |
Participantsdifferent | Nutzertraffic | 2-10 | 4-12 |
Formatdifferent | Async | Workshop | Workshop |
Outputdifferent | Interest Metrics, Conversion Signal, Learning Note | SCAMPER Idea List, Concept Shortlist, Variation Notes | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | ValidationExperimentsDemandGrowth | BrainstormingIdeationCreativityReframingInnovation | BrainstormingIdeationCreativityWorkshopDivergence |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
