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| Criterion |  Product Discovery Smoke Test |  Innovation Reverse Brainstorming |  Innovation SCAMPER |
|---|---|---|---|
Purposedifferent | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | For persistent errors or blockages, the method shifts the view to the opposite of the desired effect. It exposes the mechanics of failure and makes hidden causes easier to grasp. This makes improvement more concrete and the problem clearer. | For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows. |
Complexitysame | Low | Low | Low |
Timedifferent | 1-5 Tage | 30-60 min | 30-60 min |
Participantsdifferent | Nutzertraffic | 3-12 | 2-10 |
Formatdifferent | Async | Workshop | Workshop |
Outputdifferent | Interest Metrics, Conversion Signal, Learning Note | Reverse Ideas, Risk Themes, Solution Ideas | SCAMPER Idea List, Concept Shortlist, Variation Notes |
Tagsno overlap | ValidationExperimentsDemandGrowth | BrainstormingIdeationCreativityRisk | BrainstormingIdeationCreativityReframingInnovation |
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