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Criterion
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of Product Vision Board with its method-specific working model.
Product Strategy
Product Vision Board
Purposedifferent
When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When a product needs a shared direction, it connects target audience, benefit, and business picture in a clear vision. It makes the envisioned future legible for the team.
Complexitysame
LowLow
Timedifferent
1-5 Tage1-2 h
Participantsdifferent
Nutzertraffic2-8
Formatdifferent
AsyncWorkshop + async
Outputdifferent
Interest Metrics, Conversion Signal, Learning NoteProduct Vision Board, Vision Statement, Assumptions and Validation Questions
Tagsno overlap
ValidationExperimentsDemandGrowth
VisionCanvasStrategyAlignment
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix