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Criterion
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration for Option Framing.
Decision Making
Option Framing
Purposedifferent
When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question.
Complexitydifferent
LowMedium
Timedifferent
1-5 Tage45-120 min
Participantsdifferent
Nutzertraffic3-8
Formatdifferent
AsyncWorkshop + async
Outputdifferent
Interest Metrics, Conversion Signal, Learning NoteOption Frames, Assumption Notes, Comparable Shortlist, Decision Inputs
Tagsno overlap
ValidationExperimentsDemandGrowth
OptionsDecision framingStrategyComparison
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix