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| Criterion |  Product Discovery Smoke Test |  Product Discovery Outcome-Driven Innovation |
|---|---|---|
Purposedifferent | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. |
Complexitydifferent | Low | High |
Timedifferent | 1-5 Tage | Mehrere Wochen |
Participantsdifferent | Nutzertraffic | 2-6 researchers plus sample |
Formatdifferent | Async | Workshop + async |
Outputdifferent | Interest Metrics, Conversion Signal, Learning Note | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses |
Tagsno overlap | ValidationExperimentsDemandGrowth | OutcomesInnovationResearchQuantitative |
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