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| Criterion |  Product Discovery Smoke Test |  Innovation Morphological Analysis |
|---|---|---|
Purposedifferent | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. |
Complexitydifferent | Low | Medium |
Timedifferent | 1-5 Tage | 1-3 h |
Participantsdifferent | Nutzertraffic | 2-8 |
Formatdifferent | Async | Workshop + async |
Outputdifferent | Interest Metrics, Conversion Signal, Learning Note | Morphological Box, Concept Combinations, Idea Shortlist |
Tagsno overlap | ValidationExperimentsDemandGrowth | IdeationInnovationCreativity |
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