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Criterion
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Purposedifferent
When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.
Complexitydifferent
LowMedium
Timedifferent
1-5 Tage45-90 min
Participantsdifferent
Nutzertraffic3-8
Formatdifferent
AsyncWorkshop
Outputdifferent
Interest Metrics, Conversion Signal, Learning NoteImpact Map, Outcome Hypotheses, Delivery Options
Tagsno overlap
ValidationExperimentsDemandGrowth
OutcomesStrategyBehaviorPlanning
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix