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Criterion
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of Goal Question Metric with its method-specific working model.
Engineering
Goal Question Metric
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
LowMediumMedium
Timedifferent
1-5 Tage90-180 min1-5 Tage
Participantsdifferent
Nutzertraffic3-6Nutzertraffic
Formatdifferent
AsyncWorkshopAsync
Outputdifferent
Interest Metrics, Conversion Signal, Learning NoteGQM Table, Metric ProfilesClick Data, Interest Signal, Learning Decision
Tagsno overlap
ValidationExperimentsDemandGrowth
MetricsMeasurementEngineeringAlignment
ValidationExperimentsDemandDiscovery
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree