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| Criterion |  Product Discovery Smoke Test |  Product Strategy Counter Metrics |  Growth Growth Experiment |
|---|---|---|---|
Purposedifferent | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. |
Complexitydifferent | Low | Low | Medium |
Timedifferent | 1-5 Tage | 30-60 min | 1-2 Wochen |
Participantsdifferent | Nutzertraffic | 2-6 | 1-6 |
Formatdifferent | Async | Workshop + async | Workshop + async |
Outputdifferent | Interest Metrics, Conversion Signal, Learning Note | Counter Metric List, Guardrail Definitions | Experiment card, Result summary, Next bet |
Tags1 shared | ValidationExperimentsDemandGrowth | MetricsMeasurementStrategyExperiments | MarketingGrowthExperimentsLearning |
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