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| Criterion |  Product Strategy SMART Goals |  Business Strategy TOWS Matrix |
|---|---|---|
Purposedifferent | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. |
Complexitydifferent | Low | Medium |
Timedifferent | 15-30 min | 1-2 h |
Participantsdifferent | 1-8 | 3-10 |
Formatdifferent | Workshop + async | Workshop |
Outputdifferent | SMART Goal, Measurement Note, Deadline | TOWS Matrix, Strategic Options, Priority Actions |
Tagsno overlap | GoalsPlanningMeasurementAlignment | StrategyAnalysisOptions |
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