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| Criterion |  Product Strategy SMART Goals |  Business Strategy Strategy Map |  Growth Flywheel |
|---|---|---|---|
Purposedifferent | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | A Strategy Map translates strategy into a few connected objectives across perspectives such as finance, customers, processes, and learning. This makes visible which capabilities and activities are meant to drive which results. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 15-30 min | 2-4 h workshop plus review | 60-120 min |
Participantsdifferent | 1-8 | 4-10 | 3-8 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | SMART Goal, Measurement Note, Deadline | Strategy Map, Objective Set, Cause-Effect Hypotheses | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog |
Tagsno overlap | GoalsPlanningMeasurementAlignment | AlignmentExecutionGoalsCausality | GrowthRetentionConversion |
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