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| Criterion |  Product Strategy SMART Goals |  Product Strategy OKRs |  Product Strategy Product Vision Board |
|---|---|---|---|
Purposedifferent | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. | When a product needs a shared direction, it connects target audience, benefit, and business picture in a clear vision. It makes the envisioned future legible for the team. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 15-30 min | 1-2 h Setup | 1-2 h |
Participantsdifferent | 1-8 | 2-20 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | SMART Goal, Measurement Note, Deadline | OKR set, Measurement plan, Review cadence | Product Vision Board, Vision Statement, Assumptions and Validation Questions |
Tags1 shared | GoalsPlanningMeasurementAlignment | GoalsAlignmentOutcomesMeasurement | VisionCanvasStrategyAlignment |
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