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| Criterion |  Product Strategy SMART Goals |  Product Strategy OKRs |  Growth Flywheel |
|---|---|---|---|
Purposedifferent | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 15-30 min | 1-2 h Setup | 60-120 min |
Participantsdifferent | 1-8 | 2-20 | 3-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | SMART Goal, Measurement Note, Deadline | OKR set, Measurement plan, Review cadence | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog |
Tagsno overlap | GoalsPlanningMeasurementAlignment | GoalsAlignmentOutcomesMeasurement | GrowthRetentionConversion |
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