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| Criterion |  Product Strategy SMART Goals |  Product Strategy Impact Mapping |  Business Strategy VMGS |
|---|---|---|---|
Purposedifferent | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | VMGS arranges vision, mission, goals, and strategies into a clear guiding logic. Direction, purpose, and priorities are connected so teams can decide more coherently. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 15-30 min | 45-90 min | 2-4 h |
Participantsdifferent | 1-8 | 3-8 | 3-12 |
Formatdifferent | Workshop + async | Workshop | Workshop |
Outputdifferent | SMART Goal, Measurement Note, Deadline | Impact Map, Outcome Hypotheses, Delivery Options | Vision Statement, Mission Statement, Goals, Strategies |
Tagsno overlap | GoalsPlanningMeasurementAlignment | OutcomesStrategyBehaviorPlanning | VisionGoalsStrategy |
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