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| Criterion |  Product Strategy SMART Goals |  Product Strategy GIST Planning |  Business Strategy Strategy Map |
|---|---|---|---|
Purposedifferent | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. | A Strategy Map translates strategy into a few connected objectives across perspectives such as finance, customers, processes, and learning. This makes visible which capabilities and activities are meant to drive which results. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 15-30 min | Wochen bis Monate je Goal | 2-4 h workshop plus review |
Participantsdifferent | 1-8 | 3-10 | 4-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | SMART Goal, Measurement Note, Deadline | Goals, Idea bank, Step-project list, Tasks, Learning reports | Strategy Map, Objective Set, Cause-Effect Hypotheses |
Tagsno overlap | GoalsPlanningMeasurementAlignment | RoadmapOutcomesPlanningExperiments | AlignmentExecutionGoalsCausality |
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