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| Criterion |  Product Strategy SMART Goals |  Product Strategy DIBB |  Decision Making Assumption Surfacing |
|---|---|---|---|
Purposedifferent | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. |
Complexitysame | Low | Low | Low |
Timedifferent | 15-30 min | 1-2 h | 45-90 min |
Participantsdifferent | 1-8 | 2-8 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | SMART Goal, Measurement Note, Deadline | DIBB document, Belief list, Bet list, Learning report | Assumption List, Critical Assumptions, Learning Plan |
Tagsno overlap | GoalsPlanningMeasurementAlignment | StrategyDecisionAssumptionsHypothesis | AssumptionsRiskDecisionDiscovery |
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