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| Criterion |  Product Strategy SMART Goals |  Delivery Communication Plan |  Facilitation Alignment Mapping |
|---|---|---|---|
Purposedifferent | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Low | Low | Medium |
Timedifferent | 15-30 min | 45-90 min | 1-2 h |
Participantsdifferent | 1-8 | 2-6 | 4-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | SMART Goal, Measurement Note, Deadline | Communication Plan, Channel Matrix, Message Cadence | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | GoalsPlanningMeasurementAlignment | CommunicationStakeholdersDeliveryPlanning | AlignmentStakeholdersStrategyFacilitation |
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