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| Criterion |  Product Strategy SMART Goals |  Architecture ATAM (Architecture Tradeoff Analysis Method) |  Product Strategy OKRs |
|---|---|---|---|
Purposedifferent | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | ATAM helps teams weigh architecture decisions when quality goals compete. The team considers business goals, stakeholder expectations, and technical decisions together. The evaluation shows which risks need further investigation. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. |
Complexitydifferent | Low | High | Medium |
Timedifferent | 15-30 min | Several meetings plus preparation and analysis; total effort depends on scope | 1-2 h Setup |
Participantsdifferent | 1-8 | Evaluation team, architects, and relevant stakeholders | 2-20 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | SMART Goal, Measurement Note, Deadline | Prioritized quality scenarios in a utility tree, Architecture risks with reasoning and assumptions, Sensitivity and trade-off points, Findings report with open investigations | OKR set, Measurement plan, Review cadence |
Tagsno overlap | GoalsPlanningMeasurementAlignment | ArchitectureQualityRiskTradeoffsStakeholders | GoalsAlignmentOutcomesMeasurement |
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