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| Criterion |  Delivery Shape Up |  UX Research User Interviews |  UX Research Affinity Diagramming |
|---|---|---|---|
Purposedifferent | Shape Up helps clarify scope, sequence, and delivery flow. It makes work boundaries and decisions explicit and captures results as pitches, bet-table decisions, and hill charts. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 6 Wochen Cycle + 2 Wochen Cool-Down | 30–60 min per interview | 45–90 min |
Participantsdifferent | 2-4 pro Pitch | 1 participant per interview | 3-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Pitches, Bet-table decisions, Hill charts, Cooldown outcomes | Interview Notes, Themes, Insight Summary | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | PlanningDeliveryAutonomy | QualitativeResearchCustomerDiscovery | SynthesisQualitativeRoot cause |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
