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| Criterion |  Delivery Shape Up |  UX Research Affinity Diagramming |  UX Research User Interviews |
|---|---|---|---|
Purposedifferent | Shape Up helps clarify scope, sequence, and delivery flow. It makes work boundaries and decisions explicit and captures results as pitches, bet-table decisions, and hill charts. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 6 Wochen Cycle + 2 Wochen Cool-Down | 45–90 min | 30–60 min per interview |
Participantsdifferent | 2-4 pro Pitch | 3-10 | 1 participant per interview |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Pitches, Bet-table decisions, Hill charts, Cooldown outcomes | Theme clusters, Insight statements, Opportunity areas | Interview Notes, Themes, Insight Summary |
Tagsno overlap | PlanningDeliveryAutonomy | SynthesisQualitativeRoot cause | QualitativeResearchCustomerDiscovery |
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