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| Criterion |  UX Design Service Blueprinting |  Business Strategy Ansoff Matrix |  UX Research Customer Journey Mapping |
|---|---|---|---|
Purposedifferent | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. |
Complexitydifferent | High | Low | Medium |
Timedifferent | 0.5-2 Tage | 45-90 min | 2-4 h |
Participantsdifferent | 6-12 | 2-8 | 4-10 |
Formatdifferent | Workshop | Workshop + async | Workshop |
Outputdifferent | Service Blueprint, Fail Points, Ownership Map | Ansoff Matrix, Growth Options, Risk Notes | Journey Map, Pain-point List, Opportunity Backlog |
Tagsno overlap | Service designOperationsJourneyBlueprint | GrowthStrategyMarketPortfolio | JourneyServiceService design |
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