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| Criterion |  UX Design Service Blueprinting |  UX Research Affinity Diagramming |  Facilitation Alignment Mapping |
|---|---|---|---|
Purposedifferent | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | High | Low | Medium |
Timedifferent | 0.5-2 Tage | 45–90 min | 1-2 h |
Participantsdifferent | 6-12 | 3-10 | 4-12 |
Formatsame | Workshop | Workshop | Workshop |
Outputdifferent | Service Blueprint, Fail Points, Ownership Map | Theme clusters, Insight statements, Opportunity areas | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | Service designOperationsJourneyBlueprint | SynthesisQualitativeRoot cause | AlignmentStakeholdersStrategyFacilitation |
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