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| Criterion |  Agile Scrum |  Business Strategy Ansoff Matrix |  Product Strategy ICE Scoring |
|---|---|---|---|
Purposedifferent | When a team needs to work in a fixed delivery rhythm, it stabilizes cadence, responsibility, and feedback loops. It makes collaboration reliable across sprint boundaries. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 1-4 Wochen je Sprint, laufend | 45-90 min | 30-60 min |
Participantsdifferent | 3-10 (Scrum Team) | 2-8 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Product Backlog, Sprint Backlog, Increment, Sprint Goal | Ansoff Matrix, Growth Options, Risk Notes | ICE Table, Top Idea List |
Tagsno overlap | AgileIterationCadence | GrowthStrategyMarketPortfolio | PrioritizationScoringGrowthDecision |
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