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| Criterion |  Business Strategy Scenario Planning |  Business Strategy TOWS Matrix |  Product Strategy SMART Goals |
|---|---|---|---|
Purposedifferent | Scenario Planning opens the view to several plausible futures instead of a single forecast. The method protects strategies from depending on too narrow an expected path. | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. |
Complexitydifferent | High | Medium | Low |
Timedifferent | 0.5-2 Tage | 1-2 h | 15-30 min |
Participantsdifferent | 4-12 | 3-10 | 1-8 |
Formatdifferent | Workshop | Workshop | Workshop + async |
Outputdifferent | Scenario Set, Strategic Implications, Robust Options | TOWS Matrix, Strategic Options, Priority Actions | SMART Goal, Measurement Note, Deadline |
Tagsno overlap | StrategyUncertaintyPlanning | StrategyAnalysisOptions | GoalsPlanningMeasurementAlignment |
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