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| Criterion |  Business Strategy Scenario Planning |  Growth A/B Testing |  Product Discovery Smoke Test |
|---|---|---|---|
Purposedifferent | Scenario Planning opens the view to several plausible futures instead of a single forecast. The method protects strategies from depending on too narrow an expected path. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | High | High | Low |
Timedifferent | 0.5-2 Tage | 1-4 Wochen | 1-5 Tage |
Participantsdifferent | 4-12 | 1-6 | Nutzertraffic |
Formatdifferent | Workshop | Async | Async |
Outputdifferent | Scenario Set, Strategic Implications, Robust Options | Experiment results, Decision log, Learning summary | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | StrategyUncertaintyPlanning | ExperimentsGrowthAnalyticsValidation | ValidationExperimentsDemandGrowth |
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