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Criterion
Rich Picture workspace showing the question, observations, and next decision.
Systems Thinking
Rich Picture
How Might We
Innovation
How Might We
Paper illustration of the Morphological Analysis working structure.
Innovation
Morphological Analysis
Purposedifferent
A Rich Picture brings an unclear situation onto a shared drawing. It captures actors, tensions, information flows, and blind spots before the team jumps to solutions too early.With a stuck problem carrying many implicit assumptions, the method translates observations into open, workable questions. It sharpens the problem frame without pre-thinking the solution, turning frustration or fuzziness into a search space with clear direction.For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately.
Complexitydifferent
LowLowMedium
Timedifferent
30-90 min30–45 min1-3 h
Participantsdifferent
2-101-102-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Rich Picture, Problem Framing NotesHMW Questions, Challenge Framing, Idea PromptsMorphological Box, Concept Combinations, Idea Shortlist
Tagsno overlap
Systems thinkingSoft systemsFramingVisualization
FramingOpportunityIdeationQuestions
IdeationInnovationCreativity
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

A paper-based illustration representing Brainstorming with its core stages and visible working result.
Innovation
Brainstorming
Paper illustration for CATWOE Analysis.
Systems Thinking
CATWOE Analysis
Paper illustration of the Lotus Blossom working structure.
Innovation
Lotus Blossom