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Criterion
Paper illustration of a scoring table with four factor columns, a calculator and three ordered initiative cards.
Product Strategy
RICE Scoring
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Empathy Mapping
UX Research
Empathy Mapping
Purposedifferent
When many initiatives compete for the same resources, it brings reach, impact, confidence, and effort into one shared ranking. It makes prioritization economically connectable.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.
Complexitydifferent
MediumLowLow
Timedifferent
60-90 min30–60 min per interview30–60 min
Participantsdifferent
2-101 participant per interview4-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop
Outputdifferent
RICE Scores, Ranked List, Assumption LogInterview Notes, Themes, Insight SummaryEmpathy Map, Assumptions List, Research Gaps
Tagsno overlap
PrioritizationScoringRoadmapTradeoffs
QualitativeResearchCustomerDiscovery
SynthesisQualitativeWorkshop
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration of a decision table with criteria rows, weighted ratings, and a narrowly leading alternative.
Decision Making
Decision Matrix
EventStorming on a long working surface: colored event cards form a business flow, friction points are marked, and a boundary separates different areas of responsibility.
Domain Modeling
EventStorming