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| Criterion |  Innovation Rapid Ideation |  Product Discovery Test Card |
|---|---|---|
Purposedifferent | When a decision needs to be prepared quickly, the method generates many solution-close variants in a short time. It deliberately relies on pace to undercut self-censorship and perfectionism. This quickly produces a usable field for prioritization and further work. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitysame | Low | Low |
Timedifferent | 5-20 min | 20-35 min |
Participantsdifferent | 1-20 | 1-5 |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Ideenpool, Roh-Shortlist, Cluster | Test Card with a pre-set threshold |
Tagsno overlap | BrainstormingIdeationDivergenceSpeed | ExperimentsValidationDiscoveryHypothesis |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
